Just Who Is The Target Customer for Enerpulse?

By Natalie Carter, Marketing Manager

I love marketing; thanks to Web technology, we can really focus on “niches.” The challenge, of course, is treating those niches as people, not cold target numbers or advertising demographics. That’s why I spend time talking to our customers- in the grocery store, on the phone, over email and in this blog.

For example, we can’t lump all women into a single category, or all “car guys” into one big group. People are interested in Pulstar for different reasons – fuel economy, performance, reduced green house gases. And, as the marketing manager for Enerpulse, I can’t assume that the customer that wants performance isn’t as equally interested in saving the planet.

So, what do you think? What interests you about Pulstar? What would you find useful on our web site? Looking forward to hearing your ideas and thoughts…

Read More: How Pulstar Plugs Work; How To Buy ; FAQs